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The success of HD DVD has had a hard battle with competition from Blu Ray. There is not much difference between them, they both offer better picture and sound quality with more storage space. Blu Ray is a bit more expensive that HD DVD and they are incompatible with each other so consumers and manufacturers are forced to make their choice. The global DVD market is worth over £100 billion so there is a lot to play for. Blu Ray now has 5 of the top American film studio behind them including the recent switch over for Warner Bros. Sony, one of the worlds largest media conglomerates are behind Blu Ray as well as video rental companies like Blockbuster and Net Flix. Top retailers have also shown favouritism towards Blu Ray including the world's largest retailer Wal-Mart has stated that it will only be stocking Blu Ray in the future. John Lewis has also announced its preference for Blu ray. Considering all this, HD DVD is falling drastically behind with only Universal and Paramount Using HD DVD. With all this in mind Toshiba has decided to no longer continue with HD DVD as it will not optimise profits. By doing this they will put more focus on different products. They will continue to sell the HD DVD products until end of March this year but after that only technical support will be available. It looks like if you want to invest in a high definition DVD machine Blu Ray is the safest bet. Only LG and Samsung make players that offer both Blu ray and HD DVD but they cost twice as much as a single player.
Staff editor, Electronics Section, February 2008 |
