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Thousands of hours of current and archive TV programmes will be able to be downloaded from one place soon, as BBC, ITV and Channel 4 join forces to form an on demand online TV service. The combined on demand service will be called Kangaroo. They will set up a Freeview online service that will compete with the likes of YouTube. Once approved by broadcasting boards like the BBC Trust, it should be launched by sometime in 2008. All three broadcasting companies offer separate on demand services and the BBC and ITV will continue to offer the individual service as well as the conjoined service. Channel 4 will stop the separate service when the combined on demand service is up and running. The head of the BBC states that this service will provide the very best UK's content and it will be easy to use and great fun at the same time. It has also been stated that by "partnering and sharing expertise is the best way of doing this". TV fans can go to just one site to watch all their favourite programmes or TV programmes that they have missed. The programmes will be available for free download, rental and purchase via the internet site.
Staff editor, Digital TV Section, November 2007 |
