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High Definition TV is the new revolution for TV, brighter vision, clearer sounds to make TV viewing that bit more exciting. HD official started last year by digital services from Sky and Virgin. Now terrestrial broadcasters such as BBC, ITV and Channel 4 have started creating HD services of their own. The future for HD on TV screens seems to be quite complicated. The increased quality will need to use up a lot more bandwidth in order to broadcast it. It has to be launched from the best available platform in order to get the true benefits of HD TV. This means digital services will be able to get the High definition service but Freeview is unlikely to get it just yet. Ofcom the media regulation company thinks it may damage the market and the technology that links to the TV is not ready for it. Some other companies think that the introduction of High definition to TV screens is a good idea as it will increase competition as TV broadcasters will have to fight for bandwidth. BBC state that they have been developing High Definition technology for about 5 years and want to use the technology on their channels. MTV plan to launch a Pan-European channel which combines music shows from MTV and VHM with Children's programmes from Nickelodeon. Advertising companies will probably also want to start doing their work in High Definition. A study has shown that adverts in HD are more noticeable and therefore probably more profitable. Technology will always be moving forward and with the like of computers, mobile phones and MP3 players constantly bringing out new and improved models, so TV should be no exception. Also with the increasing amount of competition within the digital TV market, they will feel the need to bring out new ideas.
Staff editor, Digital TV Section, September 2007 |
